BCCI announces MPL Sports as Official Kit Sponsor for Team India
As a part of a three-year deal, MPL Sports designed and made jerseys are going to be worn by restroom, Women’s and also the Under-19 INDIAN cricket groups
The Board of management for Cricket in India (BCCI) on Tuesday declared its partnership with MPL Sports, the athleisure wear and sports merchandise complete from Mobile Premier League, India’s largest esports platform, because the new kit sponsor and official merchandise partner for the Indian Cricket Team.
Under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from Nov 2020 to December 2023. MPL Sports’ association with the BCCI begins with approaching India’s tour of Australia, 2020-21, which is able to see Team India sporting the new jerseys.
The senior men and girls and also the Under-19 groups are a section of the deal for the new kits.
Apart from Team India jerseys, MPL Sports will sell authorised Team India merchandise. MPL Sports can supply the jerseys and its wide selection of Team India merchandise to fans at reasonable costs.
Mr Jay crowned head, unearned Secretary, BCCI said: “The partnership leads North American country to a replacement frontier for Team India and for sports selling within the country. we glance forward to operating with a young Indian complete like MPL Sports to faucet the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, together with the in demand Indian cricket team jersey for cricket fans not simply within the country however globally.”
Mr Sourav Ganguly, President, BCCI said: “We area unit delighted to announce the dawn of a replacement era for Indian cricket with the appointment of MPL Sports because the kit sponsor for the Indian men’s and women’s national cricket team till 2023. we glance forward to MPL Sports adding a replacement chapter to the team’s kit, and convey Official BCCI authorised merchandise at intervals straightforward and convenient reach for the billion-plus fans UN agency cheer for Team India.”
Commenting on the partnership, man Abhishek Madhavan, SVP, Growth and promoting, MPL and MPL Sports, said: “India could be a market with a billion cricket fans and that we see tons of potential within the underpenetrated merchandise market in India. we tend to hope to partner closely with the BCCI and take every kind of team India merchandise to the lots – with offline furthermore as on-line distribution at reasonable costs. Associating with the Indian national cricket team could be a matter of big pride for North American country and that we wish each fan within the country to feel identical method and have access to the merchandise they’ll with pride flaunt.”
MPL Sports offers a large vary of reasonable merchandise, from sports and athleisure wear to sporting goods, furthermore as alternative accessories like masks, articulatio radiocarpea bands, footwear and headgear, etc. The complete conjointly plans to launch reasonable high performance article of clothing and accessories dedicated to esports fans.